• How many people actually saw this content?

• What kind of engagement did it generate?

• Was it worth the investment?
  
  

These questions are driving a clear shift across the industry, from flat-fee compensation to performance-based payment models. And this shift isn’t just theoretical. It’s shaping the real-world experiences of creators and marketers alike, especially in regions like Mexico and Latin America.

With thousands of micro and nano creators launching content daily, brands are under pressure to focus on measurable ROI, not just aesthetics or follower count.

A Market Demanding Measurable Results

According to the 2025 Creator Economy Report:

• 61% of global brands now prefer performance-based partnerships (using models like cost-per-click, cost-per-engagement, or cost-per-impact)

• In Mexico and LATAM, the shift is even faster: over 30% year-over-year growth in CPI-based influencer partnerships (Comscore LATAM, Q3 2025)
  
  
  

Why the acceleration?

1. More creators, more noise

   The influencer space has become saturated. With thousands of micro and nano creators launching content daily, brands are under pressure to focus on measurable ROI, not just aesthetics or follower count.

   
   

2. Economic pressure

   Brands in LATAM, in particular, are navigating tighter budgets and a demand for marketing efficiency. Fixed rates without guarantees are harder to justify.

   
   

3. Better data = smarter spend

   Campaign tools and platforms now make it easier to track real impact. If brands can see what worked and what didn’t, they expect to pay accordingly.

The Model Gaining Momentum: Cost Per Impact (CPI)

CPI is one of the most straightforward performance models: creators are paid based on the number of verified views or reach their content delivers. It shifts the question from “How many followers do you have?” to “How many people did you reach — and influence?”

CPI models:

• Reward consistency and engagement

• Encourage creators to optimize their content

• Let brands scale campaigns with less risk

And as more creators adopt professional habits, CPI has quickly become the standard for fairness and accountability.

Why Ganax supports a CPI compensation model

From the start, Ganax was built to solve a key problem: how do we make influencer marketing accessible, scalable, and accountable,  without favoring only the biggest creators? We chose a tiered cost-per-impact model, powered by logarithmic functions, because it lets us:

• Pay smaller creators more per view, giving them a real path to income

• Reward high-performing content without blowing brand budgets

• Create a transparent system that both creators and marketers can trust
  
  

Each view is tracked, verified, and translated into earnings, and those earnings increase as you move up through performance tiers. This creates a natural growth journey for digital entrepreneurs, without the guesswork or gatekeeping of traditional influencer deals.

More importantly, this model aligns with what the market is already demanding: real results, not just reach.

Final Thought

The shift to performance-based influencer marketing is not just a trend; it’s a correction. A move toward impact, transparency, and opportunity.

And for creators and brands that are ready, it’s a chance to build something stronger, fairer, and far more effective.

Ganax is proud to be part of that shift — and we’re just getting started.