Sep 1, 2025
Crafting the Perfect Influencer Briefing for Powerful Campaigns on Ganax
Crafting the Perfect Influencer Briefing for Powerful Campaigns on Ganax
A clear and concise influencer brand briefing is the blueprint for a successful influencer marketing campaign.
A clear and concise influencer brand briefing is the blueprint for a successful influencer marketing campaign.
A clear and concise influencer brand briefing is the blueprint for a successful influencer marketing campaign.
A clear and concise influencer brand briefing is the blueprint for a successful influencer marketing campaign.
What Is a Brand Briefing?A brand briefing is the document or video that tells creators everything they need to know to represent your product accurately and effectively. It is not a script. It is not a checklist. It is a communication tool that aligns your brand strategy with the creator’s voice. A strong briefing includes:
The goal is not to limit creativity. The goal is to give creators the context they need to make content that performs. When the briefing is strong, everything else gets easier: the message lands, the content passes approval faster, and the campaign works. |
It’s the essential bridge between your brand's vision and the influencer's creative execution, ensuring everyone is in sync on campaign goals and content expectations. This guide provides a step-by-step approach to crafting compelling briefs that maximize the impact of your influencer collaborations on Ganax.
Building a Winning Influencer Brief
Follow these steps to develop a brief that sets your campaign up for success: | |
|---|---|
Campaign Goal: | Clearly define the objective. Is it brand awareness, driving sales, a product launch, or something else entirely? A precise goal provides direction. |
Target Audience | Specify who you want to reach. Consider demographics, interests, online behavior, and preferred platforms. The more detailed your audience profile, the more effective your influencer selection and messaging will be. |
Focus of the Campaign | Determine the overarching theme or message. This should resonate with your audience and align seamlessly with your campaign goal. |
Key Message | Outline the core points for the influencer to communicate. Highlight what makes your product different or better. |
Content Expectations | Specify the preferred tone and any required elements like product demos or key hashtags. Provide clear guidelines while allowing room for creator creativity. |
CURP Integration | Leverage the CURP methodology within your brief to ensure conversion-oriented content. CURP stands for Call to Action, Unique Selling Proposition, Reason to Believe, and Price Value Equation. Every piece of content on Ganax must include at least three of the four elements to be eligible for payment. CURP helps structure persuasive, performance-ready content. Learn more about it. |
Assets and Brand Voice | Include brand visuals, product shots, lifestyle imagery, official handles, and usage dos and don’ts. This ensures alignment with your identity and eliminates ambiguity. |
Lessons from two different campaigns with Asepxia
One of the best examples of how a well-structured brief changes campaign performance comes from Asepxia, a mass-market skincare brand focused on acne solutions. Known for targeting teens and young adults, Asepxia partnered with Ganax to run two influencer campaigns with the same product but very different briefing approaches. The results show exactly how better input leads to better outcomes.
Campaign A | Campaign B |
|---|---|
had a vague brief with minimal creative guidance. Influencer content lacked focus and strategic alignment. CURP and AI enforcement were not active. | introduced a one-minute video brand brief, specific product messaging, and full CURP and GAI enforcement. Creators had clear direction on tone, messaging, and goals from a longer and detailed brand brief. This allowed influencers to build more coherent stories that resonated better with the audience and aligned with Asepxia’s brand strategy. |
Asepxia partnered with Ganax to run two influencer campaigns with the same product but very different briefing approaches. The results show exactly how better input leads to better outcomes.
What the Data about Asepxia Shows
The second Asepxia campaign wasn’t about doing more of the same — it was about doing it differently. With a clear brand brief, CURP as a creative foundation, and GAI reviewing every submission, the campaign was structured to deliver not just reach, but relevance.
Yes, the spend increased. But the performance gains weren’t just linear — they were qualitative. Creators produced sharper stories. Audiences stayed engaged longer. Content landed better.
Metric | Campaign A | Campaign B |
|---|---|---|
Budget Spent | MXN 257,764 | MXN 676,386 |
Reach | 776,661 | 1,437,044 |
Views | 1,164,995 | 2,249,149 |
Engagement Rate | 6.8 percent | 8.3 percent |
Total Likes | 77,871 | 181,692 |
Total Shares | 457 | 3,545 |
Watch Time | 9,959 hours | 61,201 hours |
CPM | MXN 285.47 | MXN 306.54 |
GAI Approval Rate | Not applicable | 85.42 percent |
Campaign B was built on a structure. Creators received a one-minute brand video, a written brief with clear messaging priorities, and the expectation to use CURP. GAI ensured every piece of content met a minimum persuasive threshold.
The result?
Longer attention: Watch time increased sixfold, meaning the audience didn’t just scroll — they stayed.
Tighter storytelling: GAI approved 85 percent of content on first submission, reducing back-and-forth and wasted cycles.
More interaction: Shares jumped by more than 7x. Likes more than doubled. This wasn’t just more content — it was better content.
Steady costs: Despite higher investment, CPM remained stable — a sign of smart delivery, not just spend.
The Bottom Line
Influencer marketing builds through alignment between your brand and your creators, and between your message and your audience.
Asepxia’s second campaign shows what happens when the right systems are in place. The brief was the foundation. CURP gave creators structure. GAI made quality scalable.
More views. More shares. More clarity. That’s what happens when strategy meets structure.
Ready to Brief Like a Pro?
If you're done wasting time on vague influencer content that doesn’t convert, it starts with the brief. Ganax gives your brand the tools, structure, and AI support to turn strategy into results and creators into high-performance partners.
Join the brand waitlist today and start building campaigns that are built to perform.
What Is a Brand Briefing?A brand briefing is the document or video that tells creators everything they need to know to represent your product accurately and effectively. It is not a script. It is not a checklist. It is a communication tool that aligns your brand strategy with the creator’s voice. A strong briefing includes:
The goal is not to limit creativity. The goal is to give creators the context they need to make content that performs. When the briefing is strong, everything else gets easier: the message lands, the content passes approval faster, and the campaign works. |
It’s the essential bridge between your brand's vision and the influencer's creative execution, ensuring everyone is in sync on campaign goals and content expectations. This guide provides a step-by-step approach to crafting compelling briefs that maximize the impact of your influencer collaborations on Ganax.
Building a Winning Influencer Brief
Follow these steps to develop a brief that sets your campaign up for success: | |
|---|---|
Campaign Goal: | Clearly define the objective. Is it brand awareness, driving sales, a product launch, or something else entirely? A precise goal provides direction. |
Target Audience | Specify who you want to reach. Consider demographics, interests, online behavior, and preferred platforms. The more detailed your audience profile, the more effective your influencer selection and messaging will be. |
Focus of the Campaign | Determine the overarching theme or message. This should resonate with your audience and align seamlessly with your campaign goal. |
Key Message | Outline the core points for the influencer to communicate. Highlight what makes your product different or better. |
Content Expectations | Specify the preferred tone and any required elements like product demos or key hashtags. Provide clear guidelines while allowing room for creator creativity. |
CURP Integration | Leverage the CURP methodology within your brief to ensure conversion-oriented content. CURP stands for Call to Action, Unique Selling Proposition, Reason to Believe, and Price Value Equation. Every piece of content on Ganax must include at least three of the four elements to be eligible for payment. CURP helps structure persuasive, performance-ready content. Learn more about it. |
Assets and Brand Voice | Include brand visuals, product shots, lifestyle imagery, official handles, and usage dos and don’ts. This ensures alignment with your identity and eliminates ambiguity. |
Lessons from two different campaigns with Asepxia
One of the best examples of how a well-structured brief changes campaign performance comes from Asepxia, a mass-market skincare brand focused on acne solutions. Known for targeting teens and young adults, Asepxia partnered with Ganax to run two influencer campaigns with the same product but very different briefing approaches. The results show exactly how better input leads to better outcomes.
Campaign A | Campaign B |
|---|---|
had a vague brief with minimal creative guidance. Influencer content lacked focus and strategic alignment. CURP and AI enforcement were not active. | introduced a one-minute video brand brief, specific product messaging, and full CURP and GAI enforcement. Creators had clear direction on tone, messaging, and goals from a longer and detailed brand brief. This allowed influencers to build more coherent stories that resonated better with the audience and aligned with Asepxia’s brand strategy. |
Asepxia partnered with Ganax to run two influencer campaigns with the same product but very different briefing approaches. The results show exactly how better input leads to better outcomes.
What the Data about Asepxia Shows
The second Asepxia campaign wasn’t about doing more of the same — it was about doing it differently. With a clear brand brief, CURP as a creative foundation, and GAI reviewing every submission, the campaign was structured to deliver not just reach, but relevance.
Yes, the spend increased. But the performance gains weren’t just linear — they were qualitative. Creators produced sharper stories. Audiences stayed engaged longer. Content landed better.
Metric | Campaign A | Campaign B |
|---|---|---|
Budget Spent | MXN 257,764 | MXN 676,386 |
Reach | 776,661 | 1,437,044 |
Views | 1,164,995 | 2,249,149 |
Engagement Rate | 6.8 percent | 8.3 percent |
Total Likes | 77,871 | 181,692 |
Total Shares | 457 | 3,545 |
Watch Time | 9,959 hours | 61,201 hours |
CPM | MXN 285.47 | MXN 306.54 |
GAI Approval Rate | Not applicable | 85.42 percent |
Campaign B was built on a structure. Creators received a one-minute brand video, a written brief with clear messaging priorities, and the expectation to use CURP. GAI ensured every piece of content met a minimum persuasive threshold.
The result?
Longer attention: Watch time increased sixfold, meaning the audience didn’t just scroll — they stayed.
Tighter storytelling: GAI approved 85 percent of content on first submission, reducing back-and-forth and wasted cycles.
More interaction: Shares jumped by more than 7x. Likes more than doubled. This wasn’t just more content — it was better content.
Steady costs: Despite higher investment, CPM remained stable — a sign of smart delivery, not just spend.
The Bottom Line
Influencer marketing builds through alignment between your brand and your creators, and between your message and your audience.
Asepxia’s second campaign shows what happens when the right systems are in place. The brief was the foundation. CURP gave creators structure. GAI made quality scalable.
More views. More shares. More clarity. That’s what happens when strategy meets structure.
Ready to Brief Like a Pro?
If you're done wasting time on vague influencer content that doesn’t convert, it starts with the brief. Ganax gives your brand the tools, structure, and AI support to turn strategy into results and creators into high-performance partners.
Join the brand waitlist today and start building campaigns that are built to perform.
Contact Ganax
Contact Ganax
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
What Is a Brand Briefing?A brand briefing is the document or video that tells creators everything they need to know to represent your product accurately and effectively. It is not a script. It is not a checklist. It is a communication tool that aligns your brand strategy with the creator’s voice. A strong briefing includes:
The goal is not to limit creativity. The goal is to give creators the context they need to make content that performs. When the briefing is strong, everything else gets easier: the message lands, the content passes approval faster, and the campaign works. |
It’s the essential bridge between your brand's vision and the influencer's creative execution, ensuring everyone is in sync on campaign goals and content expectations. This guide provides a step-by-step approach to crafting compelling briefs that maximize the impact of your influencer collaborations on Ganax.
Building a Winning Influencer Brief
Follow these steps to develop a brief that sets your campaign up for success: | |
|---|---|
Campaign Goal: | Clearly define the objective. Is it brand awareness, driving sales, a product launch, or something else entirely? A precise goal provides direction. |
Target Audience | Specify who you want to reach. Consider demographics, interests, online behavior, and preferred platforms. The more detailed your audience profile, the more effective your influencer selection and messaging will be. |
Focus of the Campaign | Determine the overarching theme or message. This should resonate with your audience and align seamlessly with your campaign goal. |
Key Message | Outline the core points for the influencer to communicate. Highlight what makes your product different or better. |
Content Expectations | Specify the preferred tone and any required elements like product demos or key hashtags. Provide clear guidelines while allowing room for creator creativity. |
CURP Integration | Leverage the CURP methodology within your brief to ensure conversion-oriented content. CURP stands for Call to Action, Unique Selling Proposition, Reason to Believe, and Price Value Equation. Every piece of content on Ganax must include at least three of the four elements to be eligible for payment. CURP helps structure persuasive, performance-ready content. Learn more about it. |
Assets and Brand Voice | Include brand visuals, product shots, lifestyle imagery, official handles, and usage dos and don’ts. This ensures alignment with your identity and eliminates ambiguity. |
Lessons from two different campaigns with Asepxia
One of the best examples of how a well-structured brief changes campaign performance comes from Asepxia, a mass-market skincare brand focused on acne solutions. Known for targeting teens and young adults, Asepxia partnered with Ganax to run two influencer campaigns with the same product but very different briefing approaches. The results show exactly how better input leads to better outcomes.
Campaign A | Campaign B |
|---|---|
had a vague brief with minimal creative guidance. Influencer content lacked focus and strategic alignment. CURP and AI enforcement were not active. | introduced a one-minute video brand brief, specific product messaging, and full CURP and GAI enforcement. Creators had clear direction on tone, messaging, and goals from a longer and detailed brand brief. This allowed influencers to build more coherent stories that resonated better with the audience and aligned with Asepxia’s brand strategy. |
Asepxia partnered with Ganax to run two influencer campaigns with the same product but very different briefing approaches. The results show exactly how better input leads to better outcomes.
What the Data about Asepxia Shows
The second Asepxia campaign wasn’t about doing more of the same — it was about doing it differently. With a clear brand brief, CURP as a creative foundation, and GAI reviewing every submission, the campaign was structured to deliver not just reach, but relevance.
Yes, the spend increased. But the performance gains weren’t just linear — they were qualitative. Creators produced sharper stories. Audiences stayed engaged longer. Content landed better.
Metric | Campaign A | Campaign B |
|---|---|---|
Budget Spent | MXN 257,764 | MXN 676,386 |
Reach | 776,661 | 1,437,044 |
Views | 1,164,995 | 2,249,149 |
Engagement Rate | 6.8 percent | 8.3 percent |
Total Likes | 77,871 | 181,692 |
Total Shares | 457 | 3,545 |
Watch Time | 9,959 hours | 61,201 hours |
CPM | MXN 285.47 | MXN 306.54 |
GAI Approval Rate | Not applicable | 85.42 percent |
Campaign B was built on a structure. Creators received a one-minute brand video, a written brief with clear messaging priorities, and the expectation to use CURP. GAI ensured every piece of content met a minimum persuasive threshold.
The result?
Longer attention: Watch time increased sixfold, meaning the audience didn’t just scroll — they stayed.
Tighter storytelling: GAI approved 85 percent of content on first submission, reducing back-and-forth and wasted cycles.
More interaction: Shares jumped by more than 7x. Likes more than doubled. This wasn’t just more content — it was better content.
Steady costs: Despite higher investment, CPM remained stable — a sign of smart delivery, not just spend.
The Bottom Line
Influencer marketing builds through alignment between your brand and your creators, and between your message and your audience.
Asepxia’s second campaign shows what happens when the right systems are in place. The brief was the foundation. CURP gave creators structure. GAI made quality scalable.
More views. More shares. More clarity. That’s what happens when strategy meets structure.
Ready to Brief Like a Pro?
If you're done wasting time on vague influencer content that doesn’t convert, it starts with the brief. Ganax gives your brand the tools, structure, and AI support to turn strategy into results and creators into high-performance partners.
Join the brand waitlist today and start building campaigns that are built to perform.
