For years, brands have struggled to answer a simple question: What is a post really worth?

Five Campaigns That Chart the Evolution

These five campaigns, run by Asepxia and Suerox between late 2024 and mid-2025, illustrate the stages of transformation, from general awareness to optimized storytelling and conversion alignment.

Finally, the rollout of CURP—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—added a new layer of intelligence. The AI system began scanning each video for tone, language, and sentiment, verifying that influencers spoke positively about the brand and that content matched the briefing.

What Changed Between Campaigns

Between the first and latest campaigns, both the goals and the technology evolved. The earliest efforts focused on mass awareness. Influencers were free to interpret the brand in their own voice, resulting in broad reach but inconsistent messaging.

The introduction of AI approval in the second wave marked the first step toward structure. Every video was automatically analyzed and labeled green, yellow, or red before posting. Green meant approved, yellow meant compliant but could improve, and red meant required correction. This ensured that every video met baseline brand requirements, creating consistency without limiting creativity.

Finally, the rollout of CURP—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—added a new layer of intelligence. The AI system began scanning each video for tone, language, and sentiment, verifying that influencers spoke positively about the brand and that content matched the briefing.

From Awareness to Conversion

Each campaign represents a different level of marketing maturity.

Level 1: Awareness (No AI)
The first Suerox and Asepxia campaigns were designed to reach as many people as possible. They prioritized visibility and brand introduction, generating millions of impressions and solid engagement rates between 6 and 8 percent.

Level 2: Reach Optimization (AI Approval)
When Ganax introduced AI approval, performance scaled dramatically. The second Suerox campaign reached more than 3.6 million people and generated over 5.4 million verified views. CPM dropped to 158 pesos, one of the most efficient in the dataset. The AI system ensured quality and compliance at scale.

Level 3: Conversion Alignment (AI + CURP)
The third phase added CURP intelligence, transforming influencer content from awareness-driven to action-oriented. Videos now had to include clear calls to action, product value expressions, and positive sentiment. The result was a leap in engagement—from 7.4 to 11.8 percent—showing that more structured, brand-aligned content resonates deeper with audiences.

From Reach to Resonance

The numbers reveal a clear pattern. As campaigns became more targeted and message-aligned, overall reach decreased slightly, but engagement rates climbed sharply. This shift from reach to resonance is at the heart of modern influencer marketing.

Rather than chasing views, Ganax and its partner brands focused on the quality of interaction. In the final Suerox and Asepxia campaigns, viewers not only watched but reacted, commented, and shared—proof that content validated through AI and CURP connects better with audiences.

As campaigns became more targeted and message-aligned, overall reach decreased slightly, but engagement rates climbed sharply. This shift from reach to resonance is at the heart of modern influencer marketing.

Why CPM Increased and Why That’s a Positive Signal

Some marketers instinctively view higher CPMs as inefficiency. In performance-based influencer marketing, the opposite can be true.

When CPM rose from 137 to 216 pesos across Suerox’s three campaigns, it reflected a strategic shift—not a cost issue. The system began rewarding high-value impressions that met sentiment, tone, and brand alignment criteria. In other words, Suerox was paying slightly more per impression, but for impressions that mattered more.

The goal was no longer just visibility, it was persuasion and conversion. Each paid view under CURP validation represented a verified message delivered accurately, positively, and on-brief.

What Engagement Rate Tells Us About Effectiveness

Engagement rate is the clearest indicator of campaign health. It measures not only how many people see content, but how many care enough to interact with it. Across both Suerox and Asepxia, engagement rates rose as AI validation and CURP feedback were introduced.

• Suerox moved from 8.19 to 11.8 percent.

• Asepxia increased from 6.8 to 8.3 percent.
  
  

These results show that smarter systems don’t limit creativity—they enhance it. By guiding creators with instant feedback, Ganax helped influencers produce content that audiences found more relevant, trustworthy, and inspiring.

The Broader Trend

Across campaigns and categories, the data points to a consistent conclusion. The future of influencer marketing is not cheaper impressions—it’s better ones.

Performance-based systems like Ganax’s AI and CURP framework enable brands to pay for verified impact, not promises. They align incentives between brands and creators, reward authentic storytelling, and deliver measurable outcomes that traditional flat-fee campaigns simply can’t.

Suerox and Asepxia’s evolution shows that technology and creativity are not opposites. Together, they form the foundation of a new economics of influence—one where every view, every peso, and every message counts.