Dec 15, 2025
How Asepxia and Ganax Used AI to Redefine Influencer Campaign Quality
How Asepxia and Ganax Used AI to Redefine Influencer Campaign Quality
Asepxia is one of Genomma Lab’s best-known skincare brands, designed for teenagers and young adults who want clean, healthy-looking skin. In 2024, Asepxia became one of the first brands to test the Ganax platform, a new performance-based system that connects brands with influencers and pays only for verified impact.
Asepxia is one of Genomma Lab’s best-known skincare brands, designed for teenagers and young adults who want clean, healthy-looking skin. In 2024, Asepxia became one of the first brands to test the Ganax platform, a new performance-based system that connects brands with influencers and pays only for verified impact.
Asepxia is one of Genomma Lab’s best-known skincare brands, designed for teenagers and young adults who want clean, healthy-looking skin. In 2024, Asepxia became one of the first brands to test the Ganax platform, a new performance-based system that connects brands with influencers and pays only for verified impact.
Asepxia is one of Genomma Lab’s best-known skincare brands, designed for teenagers and young adults who want clean, healthy-looking skin. In 2024, Asepxia became one of the first brands to test the Ganax platform, a new performance-based system that connects brands with influencers and pays only for verified impact.
In 2024, Asepxia became one of the first brands to test the Ganax platform, a new performance-based system that connects brands with influencers and pays only for verified impact.
The first Asepxia campaign ran from November to December 2024. It focused on educating young audiences about consistent skincare routines and reached more than 770,000 people with 1.1 million verified views and an engagement rate of 6.8 percent.
In early 2025, Asepxia returned to Ganax for a second campaign. This time, something new was in place. Between the two campaigns, Ganax introduced a powerful AI-based approval and feedback system that completely changed how influencer content is reviewed and optimized before it goes live.
Between the two campaigns, Ganax introduced a powerful AI-based approval and feedback system that completely changed how influencer content is reviewed and optimized before it goes live.
The AI Approval System
The new system analyzes every creator's video before publication and automatically gives feedback based on a traffic light model.
Green means the video is fully compliant and approved.
Yellow means the video meets the minimum requirements but could perform better with small improvements.
Red means it needs revision before it can be published.
The AI does much more than checking basic rules. It runs sentiment analysis to ensure creators speak positively about the brand and that the tone aligns with campaign objectives. It cross-references the audio, captions, and hashtags against a library of approved words and phrases to confirm message accuracy. Finally, it checks that the content follows the brand briefing precisely, including required mentions and visual presentation of the product.
The result is that every video uploaded to Ganax is instantly evaluated for both compliance and performance potential. Creators receive immediate feedback, brands gain consistency, and campaign approval cycles move faster and with higher precision.
The AI does much more than checking basic rules. It runs sentiment analysis to ensure creators speak positively about the brand and that the tone aligns with campaign objectives.
Asepxia Campaign Comparison
Metric | Asepxia (Nov–Dec 2024) | Asepxia (Jan–Apr 2025) |
|---|---|---|
Total Budget | MXN 1,000,000 | MXN 680,000 |
Number of Creators | 17 | 31 |
Total Reach | 776,661 | 1,437,044 |
Total Views | 1,164,995 | 2,249,149 |
Engagement Rate | 6.8% | 8.3% |
Average CPM | MXN 285.47 | MXN 306.54 |
Total Watch Time | 9,959 hours | 61,201 hours |
Total Likes | 77,871 | 181,692 |
Total Comments | 509 | 1,237 |
Total Shares | 457 | 3,545 |
What Happened Between the Two Campaigns
The difference between the first and second campaigns was not only technological but strategic.
Influencer feedback from the first campaign helped the team simplify and clarify the brand briefing. Combined with the new AI system, this created a workflow where every creator understood what the brand expected, how to communicate product benefits, and what to avoid.
The effect was immediate. Even with a smaller budget, the second campaign:
Doubled both reach and engagement.
Watch time increased by more than six times, showing that viewers stayed longer and connected more deeply with the content.
Likes, comments, and shares followed the same upward trend, reflecting higher emotional engagement and stronger message resonance.
The only metric that rose modestly was the average CPM, from MXN 285.47 to 306.54. Rather than signaling inefficiency, this shift reflects quality weighting. Under the new system, Ganax pays only for verified, brand-safe, and compliant impressions. Each approved view now represents content that passes multiple layers of sentiment, language, and compliance checks, making every impression more valuable.
The Bigger Picture
The collaboration between Asepxia and Ganax shows what happens when a brand combines human creativity with AI precision. The first campaign established a strong foundation. The second one, powered by AI validation and direct influencer feedback, set a new standard for performance, safety, and storytelling consistency.
Ganax and Genomma Lab share the same philosophy: test, learn, and improve. Together, they proved that technology can make influencer marketing not only smarter but also more transparent, efficient, and effective.
The collaboration between Asepxia and Ganax shows what happens when a brand combines human creativity with AI precision. The first campaign established a strong foundation. The second one, powered by AI validation and direct influencer feedback, set a new standard for performance, safety, and storytelling consistency.
In 2024, Asepxia became one of the first brands to test the Ganax platform, a new performance-based system that connects brands with influencers and pays only for verified impact.
The first Asepxia campaign ran from November to December 2024. It focused on educating young audiences about consistent skincare routines and reached more than 770,000 people with 1.1 million verified views and an engagement rate of 6.8 percent.
In early 2025, Asepxia returned to Ganax for a second campaign. This time, something new was in place. Between the two campaigns, Ganax introduced a powerful AI-based approval and feedback system that completely changed how influencer content is reviewed and optimized before it goes live.
Between the two campaigns, Ganax introduced a powerful AI-based approval and feedback system that completely changed how influencer content is reviewed and optimized before it goes live.
The AI Approval System
The new system analyzes every creator's video before publication and automatically gives feedback based on a traffic light model.
Green means the video is fully compliant and approved.
Yellow means the video meets the minimum requirements but could perform better with small improvements.
Red means it needs revision before it can be published.
The AI does much more than checking basic rules. It runs sentiment analysis to ensure creators speak positively about the brand and that the tone aligns with campaign objectives. It cross-references the audio, captions, and hashtags against a library of approved words and phrases to confirm message accuracy. Finally, it checks that the content follows the brand briefing precisely, including required mentions and visual presentation of the product.
The result is that every video uploaded to Ganax is instantly evaluated for both compliance and performance potential. Creators receive immediate feedback, brands gain consistency, and campaign approval cycles move faster and with higher precision.
The AI does much more than checking basic rules. It runs sentiment analysis to ensure creators speak positively about the brand and that the tone aligns with campaign objectives.
Asepxia Campaign Comparison
Metric | Asepxia (Nov–Dec 2024) | Asepxia (Jan–Apr 2025) |
|---|---|---|
Total Budget | MXN 1,000,000 | MXN 680,000 |
Number of Creators | 17 | 31 |
Total Reach | 776,661 | 1,437,044 |
Total Views | 1,164,995 | 2,249,149 |
Engagement Rate | 6.8% | 8.3% |
Average CPM | MXN 285.47 | MXN 306.54 |
Total Watch Time | 9,959 hours | 61,201 hours |
Total Likes | 77,871 | 181,692 |
Total Comments | 509 | 1,237 |
Total Shares | 457 | 3,545 |
What Happened Between the Two Campaigns
The difference between the first and second campaigns was not only technological but strategic.
Influencer feedback from the first campaign helped the team simplify and clarify the brand briefing. Combined with the new AI system, this created a workflow where every creator understood what the brand expected, how to communicate product benefits, and what to avoid.
The effect was immediate. Even with a smaller budget, the second campaign:
Doubled both reach and engagement.
Watch time increased by more than six times, showing that viewers stayed longer and connected more deeply with the content.
Likes, comments, and shares followed the same upward trend, reflecting higher emotional engagement and stronger message resonance.
The only metric that rose modestly was the average CPM, from MXN 285.47 to 306.54. Rather than signaling inefficiency, this shift reflects quality weighting. Under the new system, Ganax pays only for verified, brand-safe, and compliant impressions. Each approved view now represents content that passes multiple layers of sentiment, language, and compliance checks, making every impression more valuable.
The Bigger Picture
The collaboration between Asepxia and Ganax shows what happens when a brand combines human creativity with AI precision. The first campaign established a strong foundation. The second one, powered by AI validation and direct influencer feedback, set a new standard for performance, safety, and storytelling consistency.
Ganax and Genomma Lab share the same philosophy: test, learn, and improve. Together, they proved that technology can make influencer marketing not only smarter but also more transparent, efficient, and effective.
The collaboration between Asepxia and Ganax shows what happens when a brand combines human creativity with AI precision. The first campaign established a strong foundation. The second one, powered by AI validation and direct influencer feedback, set a new standard for performance, safety, and storytelling consistency.
Contact Ganax
Contact Ganax
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
In 2024, Asepxia became one of the first brands to test the Ganax platform, a new performance-based system that connects brands with influencers and pays only for verified impact.
The first Asepxia campaign ran from November to December 2024. It focused on educating young audiences about consistent skincare routines and reached more than 770,000 people with 1.1 million verified views and an engagement rate of 6.8 percent.
In early 2025, Asepxia returned to Ganax for a second campaign. This time, something new was in place. Between the two campaigns, Ganax introduced a powerful AI-based approval and feedback system that completely changed how influencer content is reviewed and optimized before it goes live.
Between the two campaigns, Ganax introduced a powerful AI-based approval and feedback system that completely changed how influencer content is reviewed and optimized before it goes live.
The AI Approval System
The new system analyzes every creator's video before publication and automatically gives feedback based on a traffic light model.
Green means the video is fully compliant and approved.
Yellow means the video meets the minimum requirements but could perform better with small improvements.
Red means it needs revision before it can be published.
The AI does much more than checking basic rules. It runs sentiment analysis to ensure creators speak positively about the brand and that the tone aligns with campaign objectives. It cross-references the audio, captions, and hashtags against a library of approved words and phrases to confirm message accuracy. Finally, it checks that the content follows the brand briefing precisely, including required mentions and visual presentation of the product.
The result is that every video uploaded to Ganax is instantly evaluated for both compliance and performance potential. Creators receive immediate feedback, brands gain consistency, and campaign approval cycles move faster and with higher precision.
The AI does much more than checking basic rules. It runs sentiment analysis to ensure creators speak positively about the brand and that the tone aligns with campaign objectives.
Asepxia Campaign Comparison
Metric | Asepxia (Nov–Dec 2024) | Asepxia (Jan–Apr 2025) |
|---|---|---|
Total Budget | MXN 1,000,000 | MXN 680,000 |
Number of Creators | 17 | 31 |
Total Reach | 776,661 | 1,437,044 |
Total Views | 1,164,995 | 2,249,149 |
Engagement Rate | 6.8% | 8.3% |
Average CPM | MXN 285.47 | MXN 306.54 |
Total Watch Time | 9,959 hours | 61,201 hours |
Total Likes | 77,871 | 181,692 |
Total Comments | 509 | 1,237 |
Total Shares | 457 | 3,545 |
What Happened Between the Two Campaigns
The difference between the first and second campaigns was not only technological but strategic.
Influencer feedback from the first campaign helped the team simplify and clarify the brand briefing. Combined with the new AI system, this created a workflow where every creator understood what the brand expected, how to communicate product benefits, and what to avoid.
The effect was immediate. Even with a smaller budget, the second campaign:
Doubled both reach and engagement.
Watch time increased by more than six times, showing that viewers stayed longer and connected more deeply with the content.
Likes, comments, and shares followed the same upward trend, reflecting higher emotional engagement and stronger message resonance.
The only metric that rose modestly was the average CPM, from MXN 285.47 to 306.54. Rather than signaling inefficiency, this shift reflects quality weighting. Under the new system, Ganax pays only for verified, brand-safe, and compliant impressions. Each approved view now represents content that passes multiple layers of sentiment, language, and compliance checks, making every impression more valuable.
The Bigger Picture
The collaboration between Asepxia and Ganax shows what happens when a brand combines human creativity with AI precision. The first campaign established a strong foundation. The second one, powered by AI validation and direct influencer feedback, set a new standard for performance, safety, and storytelling consistency.
Ganax and Genomma Lab share the same philosophy: test, learn, and improve. Together, they proved that technology can make influencer marketing not only smarter but also more transparent, efficient, and effective.
The collaboration between Asepxia and Ganax shows what happens when a brand combines human creativity with AI precision. The first campaign established a strong foundation. The second one, powered by AI validation and direct influencer feedback, set a new standard for performance, safety, and storytelling consistency.
