Jan 1, 2026
How Suerox Evolved Its Influencer Campaigns with AI and CURP on Ganax
How Suerox Evolved Its Influencer Campaigns with AI and CURP on Ganax
Suerox is one of Genomma Lab’s leading functional hydration brands, created for people who want to stay active, recover quickly, and hydrate effectively without added sugar.
Over the past year, Suerox partnered with Ganax to run a series of influencer campaigns designed to connect with everyday athletes, creators, and lifestyle audiences across Mexico and Latin America.
The three campaigns together tell a story of evolution, from general awareness to data-backed optimization and finally to precision storytelling validated by artificial intelligence. Each campaign introduced new layers of technology and structure, shaping a model for how brands can grow smarter over time.
Let's have a look at the three campaigns.
Suerox is one of Genomma Lab’s leading functional hydration brands, created for people who want to stay active, recover quickly, and hydrate effectively without added sugar.
Over the past year, Suerox partnered with Ganax to run a series of influencer campaigns designed to connect with everyday athletes, creators, and lifestyle audiences across Mexico and Latin America.
The three campaigns together tell a story of evolution, from general awareness to data-backed optimization and finally to precision storytelling validated by artificial intelligence. Each campaign introduced new layers of technology and structure, shaping a model for how brands can grow smarter over time.
Let's have a look at the three campaigns.
Suerox is one of Genomma Lab’s leading functional hydration brands, created for people who want to stay active, recover quickly, and hydrate effectively without added sugar.
Over the past year, Suerox partnered with Ganax to run a series of influencer campaigns designed to connect with everyday athletes, creators, and lifestyle audiences across Mexico and Latin America.
The three campaigns together tell a story of evolution, from general awareness to data-backed optimization and finally to precision storytelling validated by artificial intelligence. Each campaign introduced new layers of technology and structure, shaping a model for how brands can grow smarter over time.
Let's have a look at the three campaigns.
Suerox is one of Genomma Lab’s leading functional hydration brands, created for people who want to stay active, recover quickly, and hydrate effectively without added sugar.
Over the past year, Suerox partnered with Ganax to run a series of influencer campaigns designed to connect with everyday athletes, creators, and lifestyle audiences across Mexico and Latin America.
The three campaigns together tell a story of evolution, from general awareness to data-backed optimization and finally to precision storytelling validated by artificial intelligence. Each campaign introduced new layers of technology and structure, shaping a model for how brands can grow smarter over time.
Let's have a look at the three campaigns.
The Three Campaigns at a glance
The three campaigns ran between November 5th, 2024, and May 13th, 2025.
Campaign name | Timing | Budget |
|---|---|---|
Hidratación saludable que se siente | November 5 2024 – January 8 2025 | MXN 1,000,000 |
¿Aún crees que tomar 2 litros de agua es lo ideal para hidratarte? | January 7 – February 27 2025 | MXN 600,000 |
Hidrata tu Verano con Suerox | April 29 – May 13 2025 | MXN 600,000 |
The campaign achieved an 8.7 percent engagement rate and more than 1.1 million verified views. It successfully established Suerox as a recognizable hydration brand but revealed an opportunity to create more structured and consistent messaging.
What Changed Between the Campaigns
Between Suerox’s first and third campaigns, both the goals and the technology evolved. The first campaign focused on building awareness. The second introduced an AI approval system to control quality and scale reach efficiently. By the third, Ganax had added the CURP framework—an AI layer that evaluates tone, language, and content alignment, to drive precision and conversion.
The data below shows how performance evolved across these three stages.
Performance Overview
Metric | Campaign 1 (No AI) | Campaign 2 (AI Approval) | Campaign 3 (AI + CURP) |
|---|---|---|---|
Total Budget | MXN 1,000,000 | MXN 600,000 | MXN 600,000 |
Total Reach | 744,121 | 3,645,883 | 1,635,099 |
Total Views | 1,116,179 | 5,468,817 | 2,478,656 |
Engagement Rate | 8.7% | 7.4% | 11.8% |
Average CPM | MXN 479.86 | MXN 158.26 | MXN 216.45 |
Total Likes | 95,318 | 401,210 | 291,999 |
Total Comments | 865 | 3,428 | 757 |
Total Shares | 512 | 2,267 | 553 |
Total Watch Time | 4,911 hours | 76,339 hours | 19,794 hours |
Number of Influencers | 44 | 42 | 42 |
For the first time, every video was automatically analyzed before publication and labeled green, yellow, or red. Green meant fully compliant and ready to post. Yellow indicated that the content met minimum standards but could perform better with small edits. Red required changes before publishing.
Level 1: Awareness
The first campaign, Hidratación saludable que se siente, launched in late 2024 to introduce Suerox as a healthy hydration alternative. It ran entirely without AI approval, under Ganax’s open participation model.
Creators were free to interpret the brand in their own way, focusing on lifestyle storytelling and everyday use. The goal was visibility—reaching new audiences and testing how well the product resonated organically.
The campaign achieved an 8.7 percent engagement rate and more than 1.1 million verified views. It successfully established Suerox as a recognizable hydration brand but revealed an opportunity to create more structured and consistent messaging.
Level 2: Reach Optimization
In the second campaign, ¿Aún crees que tomar 2 litros de agua es lo ideal para hidratarte?, Ganax introduced its first AI-based approval and feedback system.
For the first time, every video was automatically analyzed before publication and labeled green, yellow, or red. Green meant fully compliant and ready to post. Yellow indicated that the content met minimum standards but could perform better with small edits. Red required changes before publishing.
This system checked basic campaign compliance—format, hashtags, captions, and mentions—ensuring that every video met brand requirements. The results were immediate.
Even with a smaller budget, total reach increased nearly fivefold to 3.6 million, and verified views soared to more than 5.4 million. CPM dropped to MXN 158.26, one of the lowest across Ganax campaigns. Although engagement rate dipped slightly to 7.4 percent, the campaign dramatically expanded the scale and consistency of the brand’s message.
Level 3: Conversion Alignment
The third campaign, Hidrata tu Verano con Suerox, added another layer of intelligence. Ganax integrated the CURP framework—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—into the AI approval process.
Each video was now scored against these four key communication elements. To pass, a video had to meet at least three of the four criteria. The AI also performed sentiment analysis to confirm that creators spoke positively about Suerox and that the tone matched the brief. It cross-referenced captions, hashtags, and spoken language with a library of approved words and automatically flagged missing or inconsistent elements.
By this stage, 79.49 percent of Suerox videos were automatically approved, 3.42 percent received feedback, and 17.09 percent were rejected before going live. This automated quality control allowed the campaign to maintain scale while ensuring every video was accurate, positive, and on-message.
The result was the highest engagement rate yet—11.8 percent—and a sharp improvement in content precision. Watch time remained strong, and overall sentiment across videos was uniformly positive.
The third campaign, Hidrata tu Verano con Suerox, added another layer of intelligence. Ganax integrated the CURP framework—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—into the AI approval process.
Why CPM Increased and Why It Matters
Between the second and third campaigns, CPM rose from MXN 158.26 to MXN 216.45. This increase does not indicate inefficiency. It reflects a strategic shift in what the system values.
The second campaign was optimized for reach and awareness, where the AI focused on compliance and scale. The third was optimized for conversion alignment. CURP introduced message and tone precision, meaning that the platform prioritized quality of impressions over quantity of views.
Each paid impression after CURP implementation represented a verified, brand-safe, persuasive piece of content. Suerox was no longer paying for general visibility—it was investing in verified storytelling aligned with purchase intent. The higher CPM reflects this shift toward more targeted, sales-oriented impressions.
The result was the highest engagement rate yet—11.8 percent—and a sharp improvement in content precision. Watch time remained strong, and overall sentiment across videos was uniformly positive.
What the Engagement Rate Tells Us
Engagement rate captures how audiences respond after they see a post. Across Suerox’s three campaigns, the engagement rate rose from 8.7 percent to 11.8 percent—a clear sign that AI validation and CURP made the content more relevant, credible, and persuasive.
In other words, the third campaign achieved fewer views but deeper connections. It demonstrates that precision and consistency can outperform raw exposure when the goal is to build trust and drive action.
The second campaign was optimized for reach and awareness, where the AI focused on compliance and scale. The third was optimized for conversion alignment. CURP introduced message and tone precision, meaning that the platform prioritized quality of impressions over quantity of views.
The Broader Impact
Suerox’s three campaigns illustrate the power of structured iteration.
The first campaign built awareness and established the baseline.
The second introduced AI to manage quality and scale efficiently.
The third integrated CURP to ensure that every piece of content not only met brand standards but also delivered persuasive, positive, and actionable storytelling geared more towards sales.
Together, they form a model for how performance marketing evolves: from visibility to optimization to conversion alignment.
For Genomma Lab, this journey reflects a broader company philosophy, continuous learning through experimentation. For Ganax, it shows that AI and human creativity can work hand in hand to produce influencer content that is not only compliant but compelling.
Suerox’s transformation proves that when AI is used to enhance, not replace, creativity, brands can achieve campaigns that are smarter, safer, and far more effective.
Are you looking to get started with influencer marketing? Reach out today.
For Ganax, it shows that AI and human creativity can work hand in hand to produce influencer content that is not only compliant but compelling.
The Three Campaigns at a glance
The three campaigns ran between November 5th, 2024, and May 13th, 2025.
Campaign name | Timing | Budget |
|---|---|---|
Hidratación saludable que se siente | November 5 2024 – January 8 2025 | MXN 1,000,000 |
¿Aún crees que tomar 2 litros de agua es lo ideal para hidratarte? | January 7 – February 27 2025 | MXN 600,000 |
Hidrata tu Verano con Suerox | April 29 – May 13 2025 | MXN 600,000 |
The campaign achieved an 8.7 percent engagement rate and more than 1.1 million verified views. It successfully established Suerox as a recognizable hydration brand but revealed an opportunity to create more structured and consistent messaging.
What Changed Between the Campaigns
Between Suerox’s first and third campaigns, both the goals and the technology evolved. The first campaign focused on building awareness. The second introduced an AI approval system to control quality and scale reach efficiently. By the third, Ganax had added the CURP framework—an AI layer that evaluates tone, language, and content alignment, to drive precision and conversion.
The data below shows how performance evolved across these three stages.
Performance Overview
Metric | Campaign 1 (No AI) | Campaign 2 (AI Approval) | Campaign 3 (AI + CURP) |
|---|---|---|---|
Total Budget | MXN 1,000,000 | MXN 600,000 | MXN 600,000 |
Total Reach | 744,121 | 3,645,883 | 1,635,099 |
Total Views | 1,116,179 | 5,468,817 | 2,478,656 |
Engagement Rate | 8.7% | 7.4% | 11.8% |
Average CPM | MXN 479.86 | MXN 158.26 | MXN 216.45 |
Total Likes | 95,318 | 401,210 | 291,999 |
Total Comments | 865 | 3,428 | 757 |
Total Shares | 512 | 2,267 | 553 |
Total Watch Time | 4,911 hours | 76,339 hours | 19,794 hours |
Number of Influencers | 44 | 42 | 42 |
For the first time, every video was automatically analyzed before publication and labeled green, yellow, or red. Green meant fully compliant and ready to post. Yellow indicated that the content met minimum standards but could perform better with small edits. Red required changes before publishing.
Level 1: Awareness
The first campaign, Hidratación saludable que se siente, launched in late 2024 to introduce Suerox as a healthy hydration alternative. It ran entirely without AI approval, under Ganax’s open participation model.
Creators were free to interpret the brand in their own way, focusing on lifestyle storytelling and everyday use. The goal was visibility—reaching new audiences and testing how well the product resonated organically.
The campaign achieved an 8.7 percent engagement rate and more than 1.1 million verified views. It successfully established Suerox as a recognizable hydration brand but revealed an opportunity to create more structured and consistent messaging.
Level 2: Reach Optimization
In the second campaign, ¿Aún crees que tomar 2 litros de agua es lo ideal para hidratarte?, Ganax introduced its first AI-based approval and feedback system.
For the first time, every video was automatically analyzed before publication and labeled green, yellow, or red. Green meant fully compliant and ready to post. Yellow indicated that the content met minimum standards but could perform better with small edits. Red required changes before publishing.
This system checked basic campaign compliance—format, hashtags, captions, and mentions—ensuring that every video met brand requirements. The results were immediate.
Even with a smaller budget, total reach increased nearly fivefold to 3.6 million, and verified views soared to more than 5.4 million. CPM dropped to MXN 158.26, one of the lowest across Ganax campaigns. Although engagement rate dipped slightly to 7.4 percent, the campaign dramatically expanded the scale and consistency of the brand’s message.
Level 3: Conversion Alignment
The third campaign, Hidrata tu Verano con Suerox, added another layer of intelligence. Ganax integrated the CURP framework—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—into the AI approval process.
Each video was now scored against these four key communication elements. To pass, a video had to meet at least three of the four criteria. The AI also performed sentiment analysis to confirm that creators spoke positively about Suerox and that the tone matched the brief. It cross-referenced captions, hashtags, and spoken language with a library of approved words and automatically flagged missing or inconsistent elements.
By this stage, 79.49 percent of Suerox videos were automatically approved, 3.42 percent received feedback, and 17.09 percent were rejected before going live. This automated quality control allowed the campaign to maintain scale while ensuring every video was accurate, positive, and on-message.
The result was the highest engagement rate yet—11.8 percent—and a sharp improvement in content precision. Watch time remained strong, and overall sentiment across videos was uniformly positive.
The third campaign, Hidrata tu Verano con Suerox, added another layer of intelligence. Ganax integrated the CURP framework—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—into the AI approval process.
Why CPM Increased and Why It Matters
Between the second and third campaigns, CPM rose from MXN 158.26 to MXN 216.45. This increase does not indicate inefficiency. It reflects a strategic shift in what the system values.
The second campaign was optimized for reach and awareness, where the AI focused on compliance and scale. The third was optimized for conversion alignment. CURP introduced message and tone precision, meaning that the platform prioritized quality of impressions over quantity of views.
Each paid impression after CURP implementation represented a verified, brand-safe, persuasive piece of content. Suerox was no longer paying for general visibility—it was investing in verified storytelling aligned with purchase intent. The higher CPM reflects this shift toward more targeted, sales-oriented impressions.
The result was the highest engagement rate yet—11.8 percent—and a sharp improvement in content precision. Watch time remained strong, and overall sentiment across videos was uniformly positive.
What the Engagement Rate Tells Us
Engagement rate captures how audiences respond after they see a post. Across Suerox’s three campaigns, the engagement rate rose from 8.7 percent to 11.8 percent—a clear sign that AI validation and CURP made the content more relevant, credible, and persuasive.
In other words, the third campaign achieved fewer views but deeper connections. It demonstrates that precision and consistency can outperform raw exposure when the goal is to build trust and drive action.
The second campaign was optimized for reach and awareness, where the AI focused on compliance and scale. The third was optimized for conversion alignment. CURP introduced message and tone precision, meaning that the platform prioritized quality of impressions over quantity of views.
The Broader Impact
Suerox’s three campaigns illustrate the power of structured iteration.
The first campaign built awareness and established the baseline.
The second introduced AI to manage quality and scale efficiently.
The third integrated CURP to ensure that every piece of content not only met brand standards but also delivered persuasive, positive, and actionable storytelling geared more towards sales.
Together, they form a model for how performance marketing evolves: from visibility to optimization to conversion alignment.
For Genomma Lab, this journey reflects a broader company philosophy, continuous learning through experimentation. For Ganax, it shows that AI and human creativity can work hand in hand to produce influencer content that is not only compliant but compelling.
Suerox’s transformation proves that when AI is used to enhance, not replace, creativity, brands can achieve campaigns that are smarter, safer, and far more effective.
Are you looking to get started with influencer marketing? Reach out today.
For Ganax, it shows that AI and human creativity can work hand in hand to produce influencer content that is not only compliant but compelling.
Contact Ganax
Contact Ganax
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
The Three Campaigns at a glance
The three campaigns ran between November 5th, 2024, and May 13th, 2025.
Campaign name | Timing | Budget |
|---|---|---|
Hidratación saludable que se siente | November 5 2024 – January 8 2025 | MXN 1,000,000 |
¿Aún crees que tomar 2 litros de agua es lo ideal para hidratarte? | January 7 – February 27 2025 | MXN 600,000 |
Hidrata tu Verano con Suerox | April 29 – May 13 2025 | MXN 600,000 |
The campaign achieved an 8.7 percent engagement rate and more than 1.1 million verified views. It successfully established Suerox as a recognizable hydration brand but revealed an opportunity to create more structured and consistent messaging.
What Changed Between the Campaigns
Between Suerox’s first and third campaigns, both the goals and the technology evolved. The first campaign focused on building awareness. The second introduced an AI approval system to control quality and scale reach efficiently. By the third, Ganax had added the CURP framework—an AI layer that evaluates tone, language, and content alignment, to drive precision and conversion.
The data below shows how performance evolved across these three stages.
Performance Overview
Metric | Campaign 1 (No AI) | Campaign 2 (AI Approval) | Campaign 3 (AI + CURP) |
|---|---|---|---|
Total Budget | MXN 1,000,000 | MXN 600,000 | MXN 600,000 |
Total Reach | 744,121 | 3,645,883 | 1,635,099 |
Total Views | 1,116,179 | 5,468,817 | 2,478,656 |
Engagement Rate | 8.7% | 7.4% | 11.8% |
Average CPM | MXN 479.86 | MXN 158.26 | MXN 216.45 |
Total Likes | 95,318 | 401,210 | 291,999 |
Total Comments | 865 | 3,428 | 757 |
Total Shares | 512 | 2,267 | 553 |
Total Watch Time | 4,911 hours | 76,339 hours | 19,794 hours |
Number of Influencers | 44 | 42 | 42 |
For the first time, every video was automatically analyzed before publication and labeled green, yellow, or red. Green meant fully compliant and ready to post. Yellow indicated that the content met minimum standards but could perform better with small edits. Red required changes before publishing.
Level 1: Awareness
The first campaign, Hidratación saludable que se siente, launched in late 2024 to introduce Suerox as a healthy hydration alternative. It ran entirely without AI approval, under Ganax’s open participation model.
Creators were free to interpret the brand in their own way, focusing on lifestyle storytelling and everyday use. The goal was visibility—reaching new audiences and testing how well the product resonated organically.
The campaign achieved an 8.7 percent engagement rate and more than 1.1 million verified views. It successfully established Suerox as a recognizable hydration brand but revealed an opportunity to create more structured and consistent messaging.
Level 2: Reach Optimization
In the second campaign, ¿Aún crees que tomar 2 litros de agua es lo ideal para hidratarte?, Ganax introduced its first AI-based approval and feedback system.
For the first time, every video was automatically analyzed before publication and labeled green, yellow, or red. Green meant fully compliant and ready to post. Yellow indicated that the content met minimum standards but could perform better with small edits. Red required changes before publishing.
This system checked basic campaign compliance—format, hashtags, captions, and mentions—ensuring that every video met brand requirements. The results were immediate.
Even with a smaller budget, total reach increased nearly fivefold to 3.6 million, and verified views soared to more than 5.4 million. CPM dropped to MXN 158.26, one of the lowest across Ganax campaigns. Although engagement rate dipped slightly to 7.4 percent, the campaign dramatically expanded the scale and consistency of the brand’s message.
Level 3: Conversion Alignment
The third campaign, Hidrata tu Verano con Suerox, added another layer of intelligence. Ganax integrated the CURP framework—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—into the AI approval process.
Each video was now scored against these four key communication elements. To pass, a video had to meet at least three of the four criteria. The AI also performed sentiment analysis to confirm that creators spoke positively about Suerox and that the tone matched the brief. It cross-referenced captions, hashtags, and spoken language with a library of approved words and automatically flagged missing or inconsistent elements.
By this stage, 79.49 percent of Suerox videos were automatically approved, 3.42 percent received feedback, and 17.09 percent were rejected before going live. This automated quality control allowed the campaign to maintain scale while ensuring every video was accurate, positive, and on-message.
The result was the highest engagement rate yet—11.8 percent—and a sharp improvement in content precision. Watch time remained strong, and overall sentiment across videos was uniformly positive.
The third campaign, Hidrata tu Verano con Suerox, added another layer of intelligence. Ganax integrated the CURP framework—short for Call to Action, Unique Selling Proposition, Reason to Believe, and Product Value Expression—into the AI approval process.
Why CPM Increased and Why It Matters
Between the second and third campaigns, CPM rose from MXN 158.26 to MXN 216.45. This increase does not indicate inefficiency. It reflects a strategic shift in what the system values.
The second campaign was optimized for reach and awareness, where the AI focused on compliance and scale. The third was optimized for conversion alignment. CURP introduced message and tone precision, meaning that the platform prioritized quality of impressions over quantity of views.
Each paid impression after CURP implementation represented a verified, brand-safe, persuasive piece of content. Suerox was no longer paying for general visibility—it was investing in verified storytelling aligned with purchase intent. The higher CPM reflects this shift toward more targeted, sales-oriented impressions.
The result was the highest engagement rate yet—11.8 percent—and a sharp improvement in content precision. Watch time remained strong, and overall sentiment across videos was uniformly positive.
What the Engagement Rate Tells Us
Engagement rate captures how audiences respond after they see a post. Across Suerox’s three campaigns, the engagement rate rose from 8.7 percent to 11.8 percent—a clear sign that AI validation and CURP made the content more relevant, credible, and persuasive.
In other words, the third campaign achieved fewer views but deeper connections. It demonstrates that precision and consistency can outperform raw exposure when the goal is to build trust and drive action.
The second campaign was optimized for reach and awareness, where the AI focused on compliance and scale. The third was optimized for conversion alignment. CURP introduced message and tone precision, meaning that the platform prioritized quality of impressions over quantity of views.
The Broader Impact
Suerox’s three campaigns illustrate the power of structured iteration.
The first campaign built awareness and established the baseline.
The second introduced AI to manage quality and scale efficiently.
The third integrated CURP to ensure that every piece of content not only met brand standards but also delivered persuasive, positive, and actionable storytelling geared more towards sales.
Together, they form a model for how performance marketing evolves: from visibility to optimization to conversion alignment.
For Genomma Lab, this journey reflects a broader company philosophy, continuous learning through experimentation. For Ganax, it shows that AI and human creativity can work hand in hand to produce influencer content that is not only compliant but compelling.
Suerox’s transformation proves that when AI is used to enhance, not replace, creativity, brands can achieve campaigns that are smarter, safer, and far more effective.
Are you looking to get started with influencer marketing? Reach out today.
For Ganax, it shows that AI and human creativity can work hand in hand to produce influencer content that is not only compliant but compelling.
