Influencer marketing is everywhere. But here’s the truth: most of it does not work. Brands spend millions on creator content that looks great but fails to drive real business outcomes.

Ganax was built to solve that. We believe that influencer marketing can and should perform like any other strategic channel. That is why we created the CURP methodology, a structured framework that transforms influencer videos from creative assets into conversion tools.

When paired with Ganax AI (GAI), our content moderation system powered by artificial intelligence, CURP becomes more than a guide. It becomes a system. A repeatable, measurable way to ensure every piece of content is built to convert.

Here is how it works and what it delivered in the real world.

We believe that influencer marketing can and should perform like any other strategic channel.

What Is CURP?

CURP is a content strategy framework developed by Gennoma Lab to guide influencer storytelling. We have perfected that framework and coupled it with AI. Every campaign on the Ganax platform is structured around four core elements. To be eligible for payment, a creator’s video must include at least three of the four:

• Call to Action (CTA)
  What do we want the viewer to do right now?
  
  

• Unique Selling Proposition (USP)
  What makes this product different or better?
  
  

• Reason to Believe (RTB)
  Why should anyone trust what is being said?
  
  

• Price Value Equation (PVE)
  Why is this product worth paying for?

CURP gives influencers a strategic foundation. It does not limit their creativity. Instead, it helps them structure content around what actually moves people. Value, trust, clarity, and action.

How GAI Turns Structure into Performance

CURP only works when it is enforced consistently. That is where GAI, the Ganax AI-powered content monitoring engine, comes in.

GAI automatically reviews every influencer submission before publication. It checks whether the required CURP elements are present. It evaluates their clarity and strength. If a video falls short, it is returned with specific feedback. If it meets the standard, it is approved for release and payment.

This eliminates guesswork for creators. It protects brands from off-message content. And it ensures that every published video meets a baseline of persuasive quality without requiring manual review.

GAI automatically reviews every influencer submission before publication. It checks whether the required CURP elements are present.

What Happens When CURP Is Applied

Ganax deployed CURP across multiple campaigns and we are ready to share the results from Suerox, a mass-market hydration brand that ran three distinct campaign waves.

The contrast between the first and third waves shows exactly what happens when structure and AI enforcement are brought into influencer marketing.

Case Study: Suerox

This campaign followed a traditional model. The campaign brand briefing were general. There was no AI oversight. Content varied widely in tone, focus, and effectiveness. Influencers recycled formats and often skipped key messages. Despite the spend, results were uneven. The media was expensive. Messaging was inconsistent. And the business impact was unclear.

The following campaign was implemented after we introduced GAI and CURP.

The Proof CURP + GAI Works

In this campaign CURP was fully active and enforced through GAI. Only content that hit at least three CURP elements was eligible for posting and payment. GAI pre-screened every submission. Creators received feedback and only approved content went live. 17.09 % of the submitted content was rejected, because it was off message, didn’t hae CURP or did not align with the brand briefing.

The change was immediate. CPM dropped by more than half. Engagement became both higher and more consistent. Content stayed on message. Every video aligned with brand strategy and consumer psychology. Instead of content chaos, there was a unified campaign built to perform. 

The change was immediate. CPM dropped by more than half. Engagement became both higher and more consistent.

The Suerox campaign data speaks for itself. When Ganax ran the first campaign without CURP or AI enforcement, content was uneven and inefficient. Engagement was low. CPM was high. There was no mechanism to prevent weak or off-message content from going live.

By the time CURP was fully enforced and GAI was reviewing every video, we saw that engagement rate jumped from 8.7 percent to 11.8 percent and CPM dropped from MXN 479.86 to MXN 216.45. More people watched the content. More people engaged with it. And the brand spent less for every thousand impressions delivered.

By the time CURP was fully enforced and GAI was reviewing every video, we saw that engagement rate jumped from 8.7 percent to 11.8 percent and CPM dropped from MXN 479.86 to MXN 216.45.

This is not about making influencer marketing look more professional. It is about making it perform like a real business channel. Ganax drove a 35 percent lift in engagement while cutting CPM by more than half, all by enforcing structured storytelling with AI-backed quality control.

Ganax drove a 35 percent lift in engagement while cutting CPM by more than half, all by enforcing structured storytelling with AI-backed quality control.

Join the Waitlist

Ganax is currently onboarding select brands to deploy CURP and GAI in upcoming campaigns. If you are ready to make influencer marketing measurable, effective, and strategic, we are ready to help.

Join the waitlist and turn your next campaign into a performance channel.