Feb 1, 2026
The Real Economics of Influence: What Seven Ganax Campaigns Reveal About Performance Pricing in Latin America
The Real Economics of Influence: What Seven Ganax Campaigns Reveal About Performance Pricing in Latin America
For years, influencer marketing has been defined by uncertainty. Brands paid fixed fees and hoped for results, with little visibility into what actually worked. Ganax set out to change that by building a performance-based model where brands pay only for verified impact, and creators are rewarded for measurable results.
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn’t just fairer; it’s more efficient.
For years, influencer marketing has been defined by uncertainty. Brands paid fixed fees and hoped for results, with little visibility into what actually worked. Ganax set out to change that by building a performance-based model where brands pay only for verified impact, and creators are rewarded for measurable results.
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn’t just fairer; it’s more efficient.
For years, influencer marketing has been defined by uncertainty. Brands paid fixed fees and hoped for results, with little visibility into what actually worked. Ganax set out to change that by building a performance-based model where brands pay only for verified impact, and creators are rewarded for measurable results.
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn’t just fairer; it’s more efficient.
For years, influencer marketing has been defined by uncertainty. Brands paid fixed fees and hoped for results, with little visibility into what actually worked. Ganax set out to change that by building a performance-based model where brands pay only for verified impact, and creators are rewarded for measurable results.
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn’t just fairer; it’s more efficient.
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn’t just fairer; it’s more efficient.
Seven Campaigns, One Model
The seven campaigns can be viewed at a glance in the chart below.
Brand | Engagement Rate (%) | CPM (MXN) | Approval (%) | Rejected (%) | Recommendations (%) |
|---|---|---|---|---|---|
Goicoechea | 9.8 | 273.32 | 66.37 | 27.43 | 6.2 |
Vanart | 10.2 | 308.79 | 43.82 | 48.88 | 7.3 |
Cicatricure | 8.1 | 305.30 | 83.46 | 11.02 | 5.52 |
Suerox | 7.4 | 158.26 | n/a | n/a | n/a |
Tío Nacho | 10.4 | 303.56 | 85.19 | 10.49 | 4.32 |
Asepxia | 8.3 | 306.54 | 85.42 | 4.17 | 10.41 |
Lomecan | 12.3 | 288.88 | 85.19 | 10.49 | 4.32 |
Across these campaigns, Ganax delivered an average engagement rate of 9.7 percent at an average CPM of MXN 290, roughly half the cost and double the engagement of typical influencer benchmarks in the region.
From Awareness to Performance
Each brand entered Ganax at a different stage of maturity. Early campaigns such as Suerox 1 and Asepxia 1 focused on mass awareness. As AI approval and the CURP framework rolled out, later campaigns—like Asepxia 2 and Lomecan—shifted toward message consistency and measurable conversion intent.
This evolution shows how performance-based systems can grow with a brand:
Phase 1: Awareness. High reach, moderate engagement, broad creative freedom.
Phase 2: Optimization. AI approval ensures compliance and quality control at scale.
Phase 3: Precision. CURP adds sentiment checks, language verification, and call-to-action scoring for conversion-ready content.
Across these campaigns, Ganax delivered an average engagement rate of 9.7 percent at an average CPM of MXN 290, roughly half the cost and double the engagement of typical influencer benchmarks in the region.
What the Numbers Reveal
Engagement climbed steadily as intelligence increased. Campaigns operating under AI + CURP (Tío Nacho, Lomecan, Asepxia 2) consistently outperformed those without it, proving that structured feedback enhances rather than restricts creativity.
At the same time, CPM remained tightly controlled—averaging under MXN 300—even as brand safety and content quality improved. That balance is rare in an industry where high engagement typically comes with high cost.
Why This Works
Ganax’s logarithmic payment model ensures that each additional view has diminishing value. Smaller creators receive higher pay per view, while large campaigns avoid runaway costs. The model rewards authentic engagement instead of inflated follower count.
For the first time, brands can treat influencer marketing like any other performance channel. CPM is predictable, ROI is measurable, and every impression is verified. Creators also gain transparency. They see exactly what affects their performance and how to improve, building a more professional, data-driven ecosystem.
A New Benchmark
Across seven brands and hundreds of creators, Ganax campaigns achieved almost 10 percent engagement at a cost below MXN 300 per thousand impressions. That combination—high engagement, controlled cost, and verified impact—sets a new benchmark for influencer efficiency in Latin America.
The takeaway is simple: the economics of influence have changed. With Ganax, every peso buys proof.
Creators also gain transparency. They see exactly what affects their performance and how to improve, building a more professional, data-driven ecosystem.
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn’t just fairer; it’s more efficient.
Seven Campaigns, One Model
The seven campaigns can be viewed at a glance in the chart below.
Brand | Engagement Rate (%) | CPM (MXN) | Approval (%) | Rejected (%) | Recommendations (%) |
|---|---|---|---|---|---|
Goicoechea | 9.8 | 273.32 | 66.37 | 27.43 | 6.2 |
Vanart | 10.2 | 308.79 | 43.82 | 48.88 | 7.3 |
Cicatricure | 8.1 | 305.30 | 83.46 | 11.02 | 5.52 |
Suerox | 7.4 | 158.26 | n/a | n/a | n/a |
Tío Nacho | 10.4 | 303.56 | 85.19 | 10.49 | 4.32 |
Asepxia | 8.3 | 306.54 | 85.42 | 4.17 | 10.41 |
Lomecan | 12.3 | 288.88 | 85.19 | 10.49 | 4.32 |
Across these campaigns, Ganax delivered an average engagement rate of 9.7 percent at an average CPM of MXN 290, roughly half the cost and double the engagement of typical influencer benchmarks in the region.
From Awareness to Performance
Each brand entered Ganax at a different stage of maturity. Early campaigns such as Suerox 1 and Asepxia 1 focused on mass awareness. As AI approval and the CURP framework rolled out, later campaigns—like Asepxia 2 and Lomecan—shifted toward message consistency and measurable conversion intent.
This evolution shows how performance-based systems can grow with a brand:
Phase 1: Awareness. High reach, moderate engagement, broad creative freedom.
Phase 2: Optimization. AI approval ensures compliance and quality control at scale.
Phase 3: Precision. CURP adds sentiment checks, language verification, and call-to-action scoring for conversion-ready content.
Across these campaigns, Ganax delivered an average engagement rate of 9.7 percent at an average CPM of MXN 290, roughly half the cost and double the engagement of typical influencer benchmarks in the region.
What the Numbers Reveal
Engagement climbed steadily as intelligence increased. Campaigns operating under AI + CURP (Tío Nacho, Lomecan, Asepxia 2) consistently outperformed those without it, proving that structured feedback enhances rather than restricts creativity.
At the same time, CPM remained tightly controlled—averaging under MXN 300—even as brand safety and content quality improved. That balance is rare in an industry where high engagement typically comes with high cost.
Why This Works
Ganax’s logarithmic payment model ensures that each additional view has diminishing value. Smaller creators receive higher pay per view, while large campaigns avoid runaway costs. The model rewards authentic engagement instead of inflated follower count.
For the first time, brands can treat influencer marketing like any other performance channel. CPM is predictable, ROI is measurable, and every impression is verified. Creators also gain transparency. They see exactly what affects their performance and how to improve, building a more professional, data-driven ecosystem.
A New Benchmark
Across seven brands and hundreds of creators, Ganax campaigns achieved almost 10 percent engagement at a cost below MXN 300 per thousand impressions. That combination—high engagement, controlled cost, and verified impact—sets a new benchmark for influencer efficiency in Latin America.
The takeaway is simple: the economics of influence have changed. With Ganax, every peso buys proof.
Creators also gain transparency. They see exactly what affects their performance and how to improve, building a more professional, data-driven ecosystem.
Contact Ganax
Contact Ganax
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
After seven large-scale campaigns, the data now shows a clear pattern. Performance pricing isn’t just fairer; it’s more efficient.
Seven Campaigns, One Model
The seven campaigns can be viewed at a glance in the chart below.
Brand | Engagement Rate (%) | CPM (MXN) | Approval (%) | Rejected (%) | Recommendations (%) |
|---|---|---|---|---|---|
Goicoechea | 9.8 | 273.32 | 66.37 | 27.43 | 6.2 |
Vanart | 10.2 | 308.79 | 43.82 | 48.88 | 7.3 |
Cicatricure | 8.1 | 305.30 | 83.46 | 11.02 | 5.52 |
Suerox | 7.4 | 158.26 | n/a | n/a | n/a |
Tío Nacho | 10.4 | 303.56 | 85.19 | 10.49 | 4.32 |
Asepxia | 8.3 | 306.54 | 85.42 | 4.17 | 10.41 |
Lomecan | 12.3 | 288.88 | 85.19 | 10.49 | 4.32 |
Across these campaigns, Ganax delivered an average engagement rate of 9.7 percent at an average CPM of MXN 290, roughly half the cost and double the engagement of typical influencer benchmarks in the region.
From Awareness to Performance
Each brand entered Ganax at a different stage of maturity. Early campaigns such as Suerox 1 and Asepxia 1 focused on mass awareness. As AI approval and the CURP framework rolled out, later campaigns—like Asepxia 2 and Lomecan—shifted toward message consistency and measurable conversion intent.
This evolution shows how performance-based systems can grow with a brand:
Phase 1: Awareness. High reach, moderate engagement, broad creative freedom.
Phase 2: Optimization. AI approval ensures compliance and quality control at scale.
Phase 3: Precision. CURP adds sentiment checks, language verification, and call-to-action scoring for conversion-ready content.
Across these campaigns, Ganax delivered an average engagement rate of 9.7 percent at an average CPM of MXN 290, roughly half the cost and double the engagement of typical influencer benchmarks in the region.
What the Numbers Reveal
Engagement climbed steadily as intelligence increased. Campaigns operating under AI + CURP (Tío Nacho, Lomecan, Asepxia 2) consistently outperformed those without it, proving that structured feedback enhances rather than restricts creativity.
At the same time, CPM remained tightly controlled—averaging under MXN 300—even as brand safety and content quality improved. That balance is rare in an industry where high engagement typically comes with high cost.
Why This Works
Ganax’s logarithmic payment model ensures that each additional view has diminishing value. Smaller creators receive higher pay per view, while large campaigns avoid runaway costs. The model rewards authentic engagement instead of inflated follower count.
For the first time, brands can treat influencer marketing like any other performance channel. CPM is predictable, ROI is measurable, and every impression is verified. Creators also gain transparency. They see exactly what affects their performance and how to improve, building a more professional, data-driven ecosystem.
A New Benchmark
Across seven brands and hundreds of creators, Ganax campaigns achieved almost 10 percent engagement at a cost below MXN 300 per thousand impressions. That combination—high engagement, controlled cost, and verified impact—sets a new benchmark for influencer efficiency in Latin America.
The takeaway is simple: the economics of influence have changed. With Ganax, every peso buys proof.
Creators also gain transparency. They see exactly what affects their performance and how to improve, building a more professional, data-driven ecosystem.
