Dec 1, 2025
The Real ROI of Influencer Advertising: Why Performance-Based Campaigns Are Winning
The Real ROI of Influencer Advertising: Why Performance-Based Campaigns Are Winning
Flat-fee influencer marketing has always been a gamble. You pay upfront and hope the content delivers. Sometimes it does. Often it doesn’t. And rarely is the ROI clear. That is why more brands are moving to performance-based campaigns, and why Ganax was built to power exactly that.
Flat-fee influencer marketing has always been a gamble. You pay upfront and hope the content delivers. Sometimes it does. Often it doesn’t. And rarely is the ROI clear. That is why more brands are moving to performance-based campaigns, and why Ganax was built to power exactly that.
Flat-fee influencer marketing has always been a gamble. You pay upfront and hope the content delivers. Sometimes it does. Often it doesn’t. And rarely is the ROI clear. That is why more brands are moving to performance-based campaigns, and why Ganax was built to power exactly that.
Flat-fee influencer marketing has always been a gamble. You pay upfront and hope the content delivers. Sometimes it does. Often it doesn’t. And rarely is the ROI clear. That is why more brands are moving to performance-based campaigns, and why Ganax was built to power exactly that.
Asepxia: From Product Fit to Performance
Asepxia is one of Latin America’s leading skincare brands, developed for teenagers and young adults who want to maintain clear, healthy-looking skin. The brand’s philosophy is rooted in education and prevention, not quick fixes. Asepxia was launched to help young people understand proper skincare routines and use products consistently for lasting results.
The line includes masks, exfoliating gels, soaps, and makeup products designed to control oil, reduce impurities, and promote a clean, balanced complexion. Asepxia’s tone is positive, educational, and science-based, focusing on building healthy habits rather than promising overnight transformations.
Campaign Objective
The campaign sought to raise awareness among Gen Z audiences by connecting with relatable creators who could translate Asepxia’s educational message into authentic storytelling. The creative direction aligned with the “Product Fit” video strategy: teaching audiences who the products are for, how to use them correctly, and what results to expect.
Asepxia on Ganax: Proof in the Numbers
The second Asepxia campaign ran from January to April 2025. Using Ganax’s performance-based model, the brand partnered with 31 influencers across TikTok and Instagram. Instead of paying flat fees, Asepxia paid only for verified, measurable reach and engagement.
Campaign Metrics | Results |
|---|---|
Total Budget | MXN 680,000 |
Total Reach | 1,437,044 people |
Total Views | 2,249,149 |
Engagement Rate | 8.3% |
Average CPM | MXN 306.54 |
Average Cost Per View | MXN 0.30 |
Total Likes | 181,692 |
Total Comments | 1,237 |
Total Shares | 3,545 |
Total Watch Time | 61,201 hours |
Number of Creators | 31 |
Thirty-one creators joined organically, producing 31 approved videos that generated more than 2.2 million verified views and an 8.3 percent engagement rate. The campaign demonstrated that when creators are rewarded for performance instead of being paid upfront, engagement rises naturally and content remains authentic.
It also validated the Cost-Per-Impact model. With an average CPM of MXN 306.54 and a cost per view of only MXN 0.30, Asepxia achieved reach and efficiency comparable to paid media campaigns, without compromising creative freedom.
The campaign validated that an open-participation, performance-paid model can scale with control and transparency. Thirty-one creators produced 31 approved videos that delivered 2,249,149 verified views, 1,437,044 reach, 61,201 hours of watch time, and an 8.3 percent engagement rate. With a cost per view of MXN 0.30, spend was directly tied to verified outcomes and the approval workflow.
But we are still learning and tweaking our model related to clarity of ROI and depth of attention. The combination of verified views, engagement rate, and watch hours provides a defensible performance story that aligns with Ganax’s promise of paying for impact rather than promises, but where the campaign fell short, relative to your other Ganax campaigns, was cost efficiency. The average CPM of MXN 306.54 sits above the typical Ganax campaign range of 101–289 MXN and therefore signals headroom to improve price-for-reach in future campaigns.
Take a look at our Top Performing Creators in the second Asepxia campaign
Ganax’s AI ensured quality and compliance across the campaign. 85.42 percent of posts were automatically approved, 10.41 percent received feedback and suggestions, and only 4.17 percent were rejected before publishing.
The top performers in the campaign were:
Creator | Platform | Engagement Rate | Estimated Reach (people) |
|---|---|---|---|
Ricardo Esqueda | TikTok | 8.7% | 61,909 |
Maxi Piza | TikTok | 12.27% | 38,605 |
Luis Enrique Hernández Arriaga | TikTok | 4.04% | 41,122 |
Steven John Valdez Aviles | 2.93% | 41,728 |
These creators stood out for their authenticity and creativity. Each brought a unique voice to the campaign, whether through humor, relatable routines, or clear product demonstrations, helping Asepxia connect with new audiences in a natural and aspirational way. Their content captured the brand’s message of healthy, consistent skincare habits while driving above-average engagement.
Why the Results Matter
The Asepxia campaign outperformed standard beauty benchmarks, achieving engagement rates 60 to 80 percent higher than average. At just over MXN 306 per thousand impressions, Asepxia reached efficiency levels comparable to top-tier digital ad networks, but with the added authenticity of influencer storytelling.
By linking every peso spent to verified outcomes, Ganax gave Asepxia full visibility into creative performance and return on investment. This clarity made influencer marketing a quantifiable growth channel rather than a branding gamble.
Performance-based influencer campaigns are no longer an experiment—they are the new standard. Flat fees are yesterday. Performance is the future. Ganax helps brands get there.
Get in touch with us if you are ready to launch your first results-based influencer marketing campaign.
Asepxia: From Product Fit to Performance
Asepxia is one of Latin America’s leading skincare brands, developed for teenagers and young adults who want to maintain clear, healthy-looking skin. The brand’s philosophy is rooted in education and prevention, not quick fixes. Asepxia was launched to help young people understand proper skincare routines and use products consistently for lasting results.
The line includes masks, exfoliating gels, soaps, and makeup products designed to control oil, reduce impurities, and promote a clean, balanced complexion. Asepxia’s tone is positive, educational, and science-based, focusing on building healthy habits rather than promising overnight transformations.
Campaign Objective
The campaign sought to raise awareness among Gen Z audiences by connecting with relatable creators who could translate Asepxia’s educational message into authentic storytelling. The creative direction aligned with the “Product Fit” video strategy: teaching audiences who the products are for, how to use them correctly, and what results to expect.
Asepxia on Ganax: Proof in the Numbers
The second Asepxia campaign ran from January to April 2025. Using Ganax’s performance-based model, the brand partnered with 31 influencers across TikTok and Instagram. Instead of paying flat fees, Asepxia paid only for verified, measurable reach and engagement.
Campaign Metrics | Results |
|---|---|
Total Budget | MXN 680,000 |
Total Reach | 1,437,044 people |
Total Views | 2,249,149 |
Engagement Rate | 8.3% |
Average CPM | MXN 306.54 |
Average Cost Per View | MXN 0.30 |
Total Likes | 181,692 |
Total Comments | 1,237 |
Total Shares | 3,545 |
Total Watch Time | 61,201 hours |
Number of Creators | 31 |
Thirty-one creators joined organically, producing 31 approved videos that generated more than 2.2 million verified views and an 8.3 percent engagement rate. The campaign demonstrated that when creators are rewarded for performance instead of being paid upfront, engagement rises naturally and content remains authentic.
It also validated the Cost-Per-Impact model. With an average CPM of MXN 306.54 and a cost per view of only MXN 0.30, Asepxia achieved reach and efficiency comparable to paid media campaigns, without compromising creative freedom.
The campaign validated that an open-participation, performance-paid model can scale with control and transparency. Thirty-one creators produced 31 approved videos that delivered 2,249,149 verified views, 1,437,044 reach, 61,201 hours of watch time, and an 8.3 percent engagement rate. With a cost per view of MXN 0.30, spend was directly tied to verified outcomes and the approval workflow.
But we are still learning and tweaking our model related to clarity of ROI and depth of attention. The combination of verified views, engagement rate, and watch hours provides a defensible performance story that aligns with Ganax’s promise of paying for impact rather than promises, but where the campaign fell short, relative to your other Ganax campaigns, was cost efficiency. The average CPM of MXN 306.54 sits above the typical Ganax campaign range of 101–289 MXN and therefore signals headroom to improve price-for-reach in future campaigns.
Take a look at our Top Performing Creators in the second Asepxia campaign
Ganax’s AI ensured quality and compliance across the campaign. 85.42 percent of posts were automatically approved, 10.41 percent received feedback and suggestions, and only 4.17 percent were rejected before publishing.
The top performers in the campaign were:
Creator | Platform | Engagement Rate | Estimated Reach (people) |
|---|---|---|---|
Ricardo Esqueda | TikTok | 8.7% | 61,909 |
Maxi Piza | TikTok | 12.27% | 38,605 |
Luis Enrique Hernández Arriaga | TikTok | 4.04% | 41,122 |
Steven John Valdez Aviles | 2.93% | 41,728 |
These creators stood out for their authenticity and creativity. Each brought a unique voice to the campaign, whether through humor, relatable routines, or clear product demonstrations, helping Asepxia connect with new audiences in a natural and aspirational way. Their content captured the brand’s message of healthy, consistent skincare habits while driving above-average engagement.
Why the Results Matter
The Asepxia campaign outperformed standard beauty benchmarks, achieving engagement rates 60 to 80 percent higher than average. At just over MXN 306 per thousand impressions, Asepxia reached efficiency levels comparable to top-tier digital ad networks, but with the added authenticity of influencer storytelling.
By linking every peso spent to verified outcomes, Ganax gave Asepxia full visibility into creative performance and return on investment. This clarity made influencer marketing a quantifiable growth channel rather than a branding gamble.
Performance-based influencer campaigns are no longer an experiment—they are the new standard. Flat fees are yesterday. Performance is the future. Ganax helps brands get there.
Get in touch with us if you are ready to launch your first results-based influencer marketing campaign.
Contact Ganax
Contact Ganax
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Asepxia: From Product Fit to Performance
Asepxia is one of Latin America’s leading skincare brands, developed for teenagers and young adults who want to maintain clear, healthy-looking skin. The brand’s philosophy is rooted in education and prevention, not quick fixes. Asepxia was launched to help young people understand proper skincare routines and use products consistently for lasting results.
The line includes masks, exfoliating gels, soaps, and makeup products designed to control oil, reduce impurities, and promote a clean, balanced complexion. Asepxia’s tone is positive, educational, and science-based, focusing on building healthy habits rather than promising overnight transformations.
Campaign Objective
The campaign sought to raise awareness among Gen Z audiences by connecting with relatable creators who could translate Asepxia’s educational message into authentic storytelling. The creative direction aligned with the “Product Fit” video strategy: teaching audiences who the products are for, how to use them correctly, and what results to expect.
Asepxia on Ganax: Proof in the Numbers
The second Asepxia campaign ran from January to April 2025. Using Ganax’s performance-based model, the brand partnered with 31 influencers across TikTok and Instagram. Instead of paying flat fees, Asepxia paid only for verified, measurable reach and engagement.
Campaign Metrics | Results |
|---|---|
Total Budget | MXN 680,000 |
Total Reach | 1,437,044 people |
Total Views | 2,249,149 |
Engagement Rate | 8.3% |
Average CPM | MXN 306.54 |
Average Cost Per View | MXN 0.30 |
Total Likes | 181,692 |
Total Comments | 1,237 |
Total Shares | 3,545 |
Total Watch Time | 61,201 hours |
Number of Creators | 31 |
Thirty-one creators joined organically, producing 31 approved videos that generated more than 2.2 million verified views and an 8.3 percent engagement rate. The campaign demonstrated that when creators are rewarded for performance instead of being paid upfront, engagement rises naturally and content remains authentic.
It also validated the Cost-Per-Impact model. With an average CPM of MXN 306.54 and a cost per view of only MXN 0.30, Asepxia achieved reach and efficiency comparable to paid media campaigns, without compromising creative freedom.
The campaign validated that an open-participation, performance-paid model can scale with control and transparency. Thirty-one creators produced 31 approved videos that delivered 2,249,149 verified views, 1,437,044 reach, 61,201 hours of watch time, and an 8.3 percent engagement rate. With a cost per view of MXN 0.30, spend was directly tied to verified outcomes and the approval workflow.
But we are still learning and tweaking our model related to clarity of ROI and depth of attention. The combination of verified views, engagement rate, and watch hours provides a defensible performance story that aligns with Ganax’s promise of paying for impact rather than promises, but where the campaign fell short, relative to your other Ganax campaigns, was cost efficiency. The average CPM of MXN 306.54 sits above the typical Ganax campaign range of 101–289 MXN and therefore signals headroom to improve price-for-reach in future campaigns.
Take a look at our Top Performing Creators in the second Asepxia campaign
Ganax’s AI ensured quality and compliance across the campaign. 85.42 percent of posts were automatically approved, 10.41 percent received feedback and suggestions, and only 4.17 percent were rejected before publishing.
The top performers in the campaign were:
Creator | Platform | Engagement Rate | Estimated Reach (people) |
|---|---|---|---|
Ricardo Esqueda | TikTok | 8.7% | 61,909 |
Maxi Piza | TikTok | 12.27% | 38,605 |
Luis Enrique Hernández Arriaga | TikTok | 4.04% | 41,122 |
Steven John Valdez Aviles | 2.93% | 41,728 |
These creators stood out for their authenticity and creativity. Each brought a unique voice to the campaign, whether through humor, relatable routines, or clear product demonstrations, helping Asepxia connect with new audiences in a natural and aspirational way. Their content captured the brand’s message of healthy, consistent skincare habits while driving above-average engagement.
Why the Results Matter
The Asepxia campaign outperformed standard beauty benchmarks, achieving engagement rates 60 to 80 percent higher than average. At just over MXN 306 per thousand impressions, Asepxia reached efficiency levels comparable to top-tier digital ad networks, but with the added authenticity of influencer storytelling.
By linking every peso spent to verified outcomes, Ganax gave Asepxia full visibility into creative performance and return on investment. This clarity made influencer marketing a quantifiable growth channel rather than a branding gamble.
Performance-based influencer campaigns are no longer an experiment—they are the new standard. Flat fees are yesterday. Performance is the future. Ganax helps brands get there.
Get in touch with us if you are ready to launch your first results-based influencer marketing campaign.
