May 15, 2025
Understanding the Ganax Payment Model for Brands and Influencers
Understanding the Ganax Payment Model for Brands and Influencers




At Ganax, we believe influencer marketing should be transparent, results-driven, and rewarding for both brands and influencers. Whether you're a brand looking to maximize your marketing investment or an influencer seeking fair compensation, our model ensures clarity and accountability every step of the way.
Here’s how it works.
At Ganax, we believe influencer marketing should be transparent, results-driven, and rewarding for both brands and influencers. Whether you're a brand looking to maximize your marketing investment or an influencer seeking fair compensation, our model ensures clarity and accountability every step of the way.
Here’s how it works.
At Ganax, we believe influencer marketing should be transparent, results-driven, and rewarding for both brands and influencers. Whether you're a brand looking to maximize your marketing investment or an influencer seeking fair compensation, our model ensures clarity and accountability every step of the way.
Here’s how it works.
At Ganax, we believe influencer marketing should be transparent, results-driven, and rewarding for both brands and influencers. Whether you're a brand looking to maximize your marketing investment or an influencer seeking fair compensation, our model ensures clarity and accountability every step of the way.
Here’s how it works.
Ganax eliminates uncertainty by linking payments directly to performance
Why Transparency in Payments Matters
In traditional influencer marketing, payments often feel like a black box—brands question whether they’re getting real value, while influencers worry about inconsistent earnings. Ganax eliminates uncertainty by linking payments directly to performance, ensuring that:
Brands only pay for measurable impact
Influencers are compensated based on results
Payments are clear, predictable, and fair
Our performance-based model revolves around three key factors: Reach, Engagement and Sentiment.
Reach → Determines Base Payment
Reach measures how many people see an influencer’s content—the total impressions generated.
🔹 For Brands: Ensures your campaign gets real exposure, not just inflated follower counts.
🔹 For Influencers: Your base payment is determined by your total verified post reach.
Engagement → Unlocks Payment
Engagement tracks likes, comment and shares, proving how actively people interact with the content.
🔹 For Brands: Ensures your campaign drives meaningful interaction, not just passive views.
🔹 For Influencers: To unlock payment, your content must reach at least 1% engagement.
💡 Example: If your post receives 100,000 views, you need at least 1,000 likes/comments/shares to qualify for a payout.
Sentiment → Final Approval for Payment
Sentiment measures how audiences react to the content—ensuring brand alignment.
🔹 For Brands: Protects brand reputation by ensuring positive audience perception.
🔹 For Influencers: If 80% of comments and reactions are positive or neutral, your payment is finalized.
💡 Example: If your post sparks meaningful discussions and avoids negativity, you receive full payment. If there are negative comments, we suggest that you engage with them in a meaningful way.
Why Choose Ganax?
Ganax simplifies influencer marketing by handling everything from campaign management to tax compliance.
🔹 For Brands:
✔ Only pay for verified performance (Reach, Engagement, Sentiment)
✔ Work with high-quality influencers who create impactful content
✔ Maximize ROI with data-driven campaign insights
🔹 For Influencers:
✔ Earn fair, transparent payments based on real impact
✔ No hidden fees—just results-based compensation
✔ Simplified tax handling so you can focus on content creation
Simplify & Succeed with Ganax
Ganax removes complexity from influencer marketing with a clear, data-driven payment model. By focusing on Reach, Engagement, and Sentiment, we ensure both brands and influencers benefit from fair, transparent, and results-based payments.
Ganax eliminates uncertainty by linking payments directly to performance
Why Transparency in Payments Matters
In traditional influencer marketing, payments often feel like a black box—brands question whether they’re getting real value, while influencers worry about inconsistent earnings. Ganax eliminates uncertainty by linking payments directly to performance, ensuring that:
Brands only pay for measurable impact
Influencers are compensated based on results
Payments are clear, predictable, and fair
Our performance-based model revolves around three key factors: Reach, Engagement and Sentiment.
Reach → Determines Base Payment
Reach measures how many people see an influencer’s content—the total impressions generated.
🔹 For Brands: Ensures your campaign gets real exposure, not just inflated follower counts.
🔹 For Influencers: Your base payment is determined by your total verified post reach.
Engagement → Unlocks Payment
Engagement tracks likes, comment and shares, proving how actively people interact with the content.
🔹 For Brands: Ensures your campaign drives meaningful interaction, not just passive views.
🔹 For Influencers: To unlock payment, your content must reach at least 1% engagement.
💡 Example: If your post receives 100,000 views, you need at least 1,000 likes/comments/shares to qualify for a payout.
Sentiment → Final Approval for Payment
Sentiment measures how audiences react to the content—ensuring brand alignment.
🔹 For Brands: Protects brand reputation by ensuring positive audience perception.
🔹 For Influencers: If 80% of comments and reactions are positive or neutral, your payment is finalized.
💡 Example: If your post sparks meaningful discussions and avoids negativity, you receive full payment. If there are negative comments, we suggest that you engage with them in a meaningful way.
Why Choose Ganax?
Ganax simplifies influencer marketing by handling everything from campaign management to tax compliance.
🔹 For Brands:
✔ Only pay for verified performance (Reach, Engagement, Sentiment)
✔ Work with high-quality influencers who create impactful content
✔ Maximize ROI with data-driven campaign insights
🔹 For Influencers:
✔ Earn fair, transparent payments based on real impact
✔ No hidden fees—just results-based compensation
✔ Simplified tax handling so you can focus on content creation
Simplify & Succeed with Ganax
Ganax removes complexity from influencer marketing with a clear, data-driven payment model. By focusing on Reach, Engagement, and Sentiment, we ensure both brands and influencers benefit from fair, transparent, and results-based payments.
Contact Ganax
Contact Ganax
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Iniciativas de Exito, S.A. de C.V. (Ganax)
Avenida Antonio Dovali Jaime Numero 70,
Torre A, Piso 2, Colonia Santa Fe, C.P.01210.
Delegación Álvaro Obregón, Mexico, City, México
Ganax eliminates uncertainty by linking payments directly to performance
Why Transparency in Payments Matters
In traditional influencer marketing, payments often feel like a black box—brands question whether they’re getting real value, while influencers worry about inconsistent earnings. Ganax eliminates uncertainty by linking payments directly to performance, ensuring that:
Brands only pay for measurable impact
Influencers are compensated based on results
Payments are clear, predictable, and fair
Our performance-based model revolves around three key factors: Reach, Engagement and Sentiment.
Reach → Determines Base Payment
Reach measures how many people see an influencer’s content—the total impressions generated.
🔹 For Brands: Ensures your campaign gets real exposure, not just inflated follower counts.
🔹 For Influencers: Your base payment is determined by your total verified post reach.
Engagement → Unlocks Payment
Engagement tracks likes, comment and shares, proving how actively people interact with the content.
🔹 For Brands: Ensures your campaign drives meaningful interaction, not just passive views.
🔹 For Influencers: To unlock payment, your content must reach at least 1% engagement.
💡 Example: If your post receives 100,000 views, you need at least 1,000 likes/comments/shares to qualify for a payout.
Sentiment → Final Approval for Payment
Sentiment measures how audiences react to the content—ensuring brand alignment.
🔹 For Brands: Protects brand reputation by ensuring positive audience perception.
🔹 For Influencers: If 80% of comments and reactions are positive or neutral, your payment is finalized.
💡 Example: If your post sparks meaningful discussions and avoids negativity, you receive full payment. If there are negative comments, we suggest that you engage with them in a meaningful way.
Why Choose Ganax?
Ganax simplifies influencer marketing by handling everything from campaign management to tax compliance.
🔹 For Brands:
✔ Only pay for verified performance (Reach, Engagement, Sentiment)
✔ Work with high-quality influencers who create impactful content
✔ Maximize ROI with data-driven campaign insights
🔹 For Influencers:
✔ Earn fair, transparent payments based on real impact
✔ No hidden fees—just results-based compensation
✔ Simplified tax handling so you can focus on content creation
Simplify & Succeed with Ganax
Ganax removes complexity from influencer marketing with a clear, data-driven payment model. By focusing on Reach, Engagement, and Sentiment, we ensure both brands and influencers benefit from fair, transparent, and results-based payments.



